Huella Online Essay

Introduction Huella Online Travel was an Internet travel portal Founded in 1999 in Kuala Lumpua, Malaysia targeting Greater China and Asian Pacific. It expanded into 10 different markets across Asia, including Hong Kong. Huella online travel sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals and hotels. Problem Statement Hong Kong consumers have low interest in buying airline tickets online although internet penetration is quite high. Research Objectives Huella‘s Hong Kong site was launched in 2000. Revenue growth in Hong Kong had been less than expected. Huella market share in Hong Kong to be only 4% compared 9% in Singapore. In this regard, we seek to †¢To get a depth insight into Hong Kong online travel market †¢To find rationale behind low usage of online booking of airline tickets in Hong Kong especially people belonging to the age group of 18-35 †¢Perception of Huella brand and its Hong Kong website Research Design The research will be conducted with the help of survey through the feedback of questionnaires from a sample of 300 people (including both male and female) belonging to the age group of 18 to 35 and will be conducted online. The sample will focus students, business executives and leisure travellers. The respondents used to fill the questionnaire will be based on Random Sampling. DATA ANALYSIS The answers of the questions in the questionnaires will be analyzed on the basis of scale which may vary from question to question and is constructed at the time of preparation of the questionnaires. The results will be shown in terms of percentages and the graphical representation of people’s preferences in terms of percentages and ratios. BUDGET The overall cost may range from $ 2,000 to $ 3,000 approximately. SCHEDULE The Research may take Three months, according to the schedule as follow: ïÆ'ËœOne month for the questionnaires to be filled by respondents. ïÆ'ËœOne Month for the Data Analysis. ïÆ'ËœOne Moth for the preparation of Report.

How To Move Past Cultural Elements Essay

There are two ways in which cultural elemental change must be supported. The first is in the manner of executive support. This is not merely â€Å"yessing† the voiced suggestions of staff. Rather, it is though the changed behavior of the executive that staff will change is well. This is termed as behavioral support. Executives must model the behavior that they want to see in their subordinates. They must also follow the rules that they expect their workers to adhere to until that rule has changed. Help the team members achieve goals that are not only important to the team, but important to the individual team members as well. â€Å"Use every possible communication tool to build commitment and support for the big goal, your organization’s values and the culture you want to create† ( (Heathfield). Leadership is not proven by making unrealistic promises or brutal tactics in order to impress or intimidate. It is proven when an executive means what he says and does what he says. The second way in which cultural elemental change must be supported is the training of the support team. The executive cannot merely expect to perform without ensuring that they have the proper training. A support team cannot be expected to support without a clear interpretation of what is expected and desired of them. Here it is useful to create a value and belief statement that the entire team subscribes to. Change the reward structure and redesign the operational structure to reflect the new organizational culture that is coming in. Bibliography Heathfield. (n. d. ). How to Walk Your Talk, leadership in Action. Retrieved August 09, 2010, from Ask. com: http://humanresources. about. com/cs/managementissues/a/walktalk. htm

Public Document Analysis

English 1010 Public Document Analysis Frosh Camp 2012 advertisement This document, titled Frosh Camp @ Camp NaCoMe, has multiple different features and lots of information. The title itself is formatted in a certain way for a reason. The words â€Å"Frosh Camp† are very bold and in Memphis blue; whereas the words â€Å"@ Camp NaCoMe† are in grey and much less bold. The author of this document made it this way because Frosh Camp is the main subject and is meant to be more noticed than the location of the camp. Because the background of the main part of the advertisement is white, the blue stands out even more.Besides the title, the first thing you notice is the two large pictures in the foreground at the top of the page. These pictures show Frosh Camp campers in 1994 and 2012. They are inside a green circle to represent a fun atmosphere verses placing the pictures in the standard square. In the background there are a few, big light blue polka dots the author placed just to add a little more fun and color to the page. The 2012 picture shows people of all different types and ethnicities. With an audience of University of Memphis 2012 freshman, this is a very good thing to show because people won’t worry about fitting in.Next, your eyes guide to the text underneath. With the words â€Å"You†, â€Å"hundred years†, and â€Å"never forget† being bolded in the sentence, that alone makes you curious about the camp. After viewing the top of the document, one may notice the vertical, royal blue, rectangular box on the right side of the page. The foreground of this box contains all information about when the three sessions are and a few pictures and quotes of and from previous campers. The background has a few large light blue and green polka dots also to add a more gratifying feel to the advertisement.The pictures, also placed in green bordered circles, show previous campers enjoying camp and having fun. The first picture, top le ft, is of a girl participating in the cardboard box boat race. The author chose this picture because this is one of the activities Frosh Camp is famous for. Each cabin puts together a boat with only cardboard, duct tape, and spray paint. In order to win they must go across the river and back with two people in the boat, and finish first! The picture diagonally to the right of it is of a boy and a girl dressed up for one of the theme nights.This picture not only shows a fun activity but the feel of developed friendship. Many incoming freshman are concerned about making friends in college and this picture is a good example of friendship. Also, authors post very diverse pictures in these types of situations so that they appeal to a wider range of people. The last picture is of multiple campers yelling a chant. Many freshmen that think about signing up are nervous to experience the atmosphere. This was a great picture to represent the care free and fun atmosphere that frosh camp has.Eve ryone participates and no one judges you for it. The quotes, almost considered as in the background, are all positive statements said by former campers. They express all things, from their great experience to the helpful thing they learned while they were there. Quotes from others are always a good source to use when it comes to persuasion. Lastly, at the top of the box, is the session information. This just tells the dates of the different camp sessions. The author chose to use a bold and white text for this information to contrast with the royal blue background in the box.One can always find important information by how the text is written. The rest of the titles, on the main part of the document, are also very noticeable because of how they are formatted. They, on a blank background, are bolded green titles that state frequently asked questions using the what, when, where, and why scheme. The answers, placed underneath the questions, are noticeably answered by a prior camper. Jus t by reading them you can tell how they feel about the camp; which you can’t do without attending it. The frosh camp experience is definitely something that every freshman should experience.The page answers all basic questions one would have about the camp very adequately. The author also successfully presents the purpose. All the titles make it very easy to point it out and understand. On the far left side of the page is a menu bar that has a list of tabs you can click on to find out any information not already shown on the main document. It has things like registration, what to bring, directions, pictures, and videos. The more types of ways to show the camp, the more people will sign up. Some people don’t notice but everyone has different types of things that appeal or interest them.In order to get convinced, some people may just want to read about it and learn the facts; whereas others may feel that just watching a video is enough for them. Underneath the menu bar i s the same standard links that are on every page on the Universities website. Lastly, on the bottom of the page it has all the standard required information for the site and some social networking links to the University of Memphis’ page within them. This is good because people that normally wouldn’t come across the advertisement, have a better chance of seeing it.I personally came across this document during new student orientation. After reading it, I was ready to sign up and be a part of the hundreds of other freshman that already had. It really explains frosh camp without going too far into detail. When information gets too long, especially with upcoming college freshman as the audience, most of it goes unread. Furthermore, it is organized so that information needed to be found by someone is easy to find and access. Looking at this advertisement now that I have attended the camp, I can really appreciate the authors work. http://www. memphis. edu/froshcamp/froshcamp . php

High-Frequency Trading Essay Example | Topics and Well Written Essays - 750 words

High-Frequency Trading - Essay Example It is the latest technological tool in the history of securities marketing. They assert the trading has lowered trading costs (Shorter and Miller 1-2). They, however, fail to realize that HFT leads to phantom liquidity, engages in manipulative strategies, have systematic risks, and that some HFT firms are involved in front-running. Although substantial evidence suggests that HFT provides market liquidity, it is not always the case. It at times fails to fulfill the liquidity-supplying function. The provision of liquidity by HFT is partially illusionary because it avails small order depth. This implies that HFT market makers usually quote narrow spreads without the will to sell or buy substantial quantities at the quoted prices. The low spreads, therefore, do not last and transacting significant quantities becomes impossible. In addition, it displaces other liquidity suppliers such as certified exchange specialists who are likely to endure in the market even during turbulent times. During the Flash Crash, for example, the sale of one large order caused HFT firms to gain substantial blocks of E-mini shares. As a result, many orders transacted at cheap prices and the index fell rapidly (Jones 1-3). Regulating HFT would, therefore, be important in order to caution liquidity when market conditions are not favorable. To remedy this problem, HFTs should run batch auctions at regular intervals. Under this regulation, exchanges can collect and aggregate available orders to trade securities. They would then be executed at the price when most offers and bids match (Shorter and Miller 34-36). There is a growing concern that HFT in front-running by damaging price discovery processes. In other words, there is growing worry that HFT provides unreliable price information and makes conditions difficult for traders equipped with sound information. It diminishes the market’s potential to

Haptic Essay Example | Topics and Well Written Essays - 250 words - 1

Haptic - Essay Example Haptic is used in supporting cognitive tasks performance e.g. in children with low attention, mental problems and brain injury, by enhancing mental imagery and verbalization systems. Furthermore, haptic can be used in communication as it gives feedback at the point of interaction by the user (Hatzfeld and Kern 21). It also enables conveying of information in demanding environments. Haptic can also be used in tactile interfaces to help in navigation by the visually impaired and blind people (Henderson ‎and Pehoski 77). For haptic devices to be effective, there are functional and data requirements. These include reliability and uniformity so that consistent perceptual effects are obtained. Haptic devices should have sensing requirements for easy and faster input (Siciliano and ‎ Khatib 726). The sensing requirement helps in determining the state of the device. Haptic devices should have high power to weight ratio for excellent performance and good feedback. Also, to sense the user’s action, the haptic device should have high force or torque. A vending machine applies touch on a user interface for payment to be made. After payment is made, customers are provided with what they require for example a drink. Vending machines support a variety of payment methods such as coins, debit and credit cards, pay phones and online accounts such as Payoneer and PayPal. ii. Credit and debit cards provide more convenient ways of making payments as a customer does not have to worry about carrying cash or having it in the right denominations accepted by the machine. A card can be tapped or inserted into the machine to make the payment. iii. The use of pay phones is a recent development. Mobile service providers have come up with different applications that allow business transactions to be conducted using phones. This is also a convenient way of making payments without physical cash. iv. Online payment methods are increasingly being adopted in the modern

Floating point IEEE754 Coursework Example | Topics and Well Written Essays - 750 words

Floating point IEEE754 - Coursework Example This means that it can â€Å"float†. The point in which the radical point is located is indicated in the internal representation. There are various types of floating representation but the most common one is that of IEEE754. In a real computer, the representation of floating point numbers is through the Institute of Electrical and Electronic Engineers 754 (IEEE – 754) floating point number format. The features of this number format are that it uses 32 bits (single precision), the number y is represented as ?x(1.a1a2†¦..a23).2e, where y represents the number, whether positive or negative, ai is the mantissa entries and can only go up to 23, that is, i=1†¦.23. e is the exponent. There is a need to note the 1 that is given before the decimal (radix) point. This point represents the sign of the number that is being represented. 0 is a representation of a positive number while 1 is a representation of the negative number. The next eight bits forms the exponents. In this representation, there is no separate bit in the representation. The sign of the actual exponent is normally taken care of by adding 127 to actual exponent. An example is if the real number value is 6, then there will be an addition of 127, making it 133, that is 127 + 6. The reason as to why 127 is added is because in eight bit number representation, the maximum number that can be represented is (11111111)2 which is 255. Half of 255 is 127. This means that negative exponents of 127 can be represented and at the same time positive exponents of 127 can be represented. With this representation, the exponent will be represented as -127=128. The computer can also represent the numbers using another method other than the one stated in the paragraph above. In this regard, the computer can use eight bits for the exponent, reserving 1 bit for the sign of the exponent. In this case, the largest bit used for representation would be 127. By biasing the representation of the exponent the i nstances of getting a negative zero is avoided and also a positive zero. The effects of both are the same. The actual range of exponent in IEEE format is not 0 to 255 but 0 to 254. In this case then, the exponent has a range of -126127. In this case, -127 and 128 are used for other purposes. If e=128 and al the values of the mantissa are zeros, then the number is +- ?. The infinity bit is governed by the number before it. If e=128 and all the entries of the mantissa are not zeros, it will mean that the real number that is being represented is not a number (NaN). Because of the number that is at the lead in the floating number representation, the zero value cannot be precisely presented. This is the reason as to why the number zero is represented using -127 and all the entries of the mantissa are zero. The next bits, 23 in number, are used to represent the mantissa (Brewe 73) Representing double-precision numbers (64-bit) In double precision format, real numbers are represented in 64 bits. In this format, the computer uses the 1st bit as a sign bit. The next 11 bits are used to represent the exponent. The rest of the bits, which are 52 are used to represent the mantissa (Brewe 74). The process of converting a decimal number to IEEE754 format will undergo some steps. The first step is to check the sign of the number. If it is negative, then the sign will

Cover letter Article Example | Topics and Well Written Essays - 500 words - 1

Cover letter - Article Example The best paper I wrote for this course, in my opinion, is the one about smartphones. This is a topic that will continue to build interest, as more and more apps become available and people spend more and more time with their heads bent over these small devices. When I wrote my earliest draft of this piece, I did not include enough in the area of detail to make my own points vibrant enough for the reader. As a result, the ideas that made a lot of sense to me did not come through adequately for my peers who reviewed the paper for me. So when I revised the paper, I needed to go back in and help the reader view the topic from the perspective from which I was viewing it. This did not mean that the reader had to agree with my opinion, necessarily; rather, it meant that I needed to be able to make my perspective understandable. If I continued to have more time on that paper, I would have done some more research about smartphone usage statistics. I have been floored by the number of people I see using these devices in ways that just make no sense to me. I don’t know why people would sit and text while they are driving, and I certainly don’t know why someone would sit and Facebook their way through what is supposed to be a romantic evening out, or even through a family meal. My ongoing weakness is an assumption that the reader can see things the way I see them, or that I don’t have to communicate my own viewpoint thoroughly enough for the reader to be able to understand it. This means that I leave out details that seem obvious to me, for the simple reason that I think the reader should be able to â€Å"see† a point that is clear to me. This means that my points end up being confusing, at times, to the reader. To help with the editing of my smartphone paper, I had several of my peers read through the rough draft. Their purpose was not so much to point out